Alex Falcon Huerta FCCA is the founder of Soaring Falcon Accountancy, based in Bedford. Alex has been in the accountancy world since the age of 16. Having studied for all the relevant exams, she became a fully qualified accountant in 2007. She enjoys supporting different types of businesses and industries and helping them to achieve growth. Working with start ups and established firms, they are all unique and fun to work with. She has a passion for technology, so has now used the shift to the digital world to combine what she loves the most, a cloud based accounting company.